LATINO AUDIENCE DEVELOPMENT INITIATIVE 

Concepts Consulting Group has created unique Latino Audience Development programs and services to help your marketing staff in growing your Latino audience.

The main goals are to get Latinos buying tickets to your productions or venues, doing so on a regular basis, and nurturing a Latino donor base. 

We have a team of professional and qualified marketing experts supporting the Latino Audience Development programs.

WHAT ARE SOME OF THE SERVICES? 

We have creative ways to outreach to Latinos. And the primary market is English speaking and bilingual Latinos.

• We can design programs that fit the unique needs of your organization.
• We can generate Latino marketing reports that will help your marketing staff understand Latino audience segments.
• We can design workshops to explore how your marketing staff perceives the local Latino audience, and how your organization can meet the art consumer needs of that audience.
• We can design surveys about how the Latino audience perceives your organization, and what it would take to get them into your seats or venue on a regular basis.
• We can do presentations to your board and stakeholders about Latino audiences.
• We have the connections to form collaborative partnerships with Latino art and performance groups that Latinos trust.
• We can analyze your marketing collateral materials and make recommendations about how to make them more “Latino friendly.”
• We design workshops that analyze the best practices of non-Latino art organizations in cities across the country that have successfully cultivated their local Latino audiences.

In summary, all of these services are designed to enhance the skills of your marketing staff to market to Latino audiences.